3D film
3D film
On CloudTouch
On CloudTouch
On CloudTouch
Footwear concept film
Footwear concept film
Blender, After Effects, Photoshop, Illustrator, Vizcom
Blender, After Effects, Photoshop, Illustrator, Vizcom
CGI & animation
CGI & animation
"Design a shoe for a new sport for On."
Feel the game, not the shoe. The On CloudTouch is engineered for the concrete pitch: agile, precise, relentless. In street football, smaller spaces make the first touch critical — the ball needs to stick to your foot.
The Control Ring™ drives the visual direction. Its concentric ripple radiates outward with every touch — a visual language for control, precision and the feeling of the ball never leaving your foot. The ambience: grainy, muted, raw, warm and dreamy, capturing the worn textures of the courts and the hypnotic feeling of being in the zone.
Behind the scenes
The ripple effect was built entirely in Blender with Geometry Nodes — procedural, fully controllable and animatable across the surface. The same node setup drives the terrain, so shoe and field share one flow logic.
Credits
Footwear design — Samudra Guenegou
CGI & animation — Ali Zeyada
Sound design — Ronan Deranville
Unofficial conceptual project. Not affiliated with or endorsed by On.
"Design a shoe for a new sport for On."
Feel the game, not the shoe. The On CloudTouch is engineered for the concrete pitch: agile, precise, relentless. In street football, smaller spaces make the first touch critical — the ball needs to stick to your foot.
The Control Ring™ drives the visual direction. Its concentric ripple radiates outward with every touch — a visual language for control, precision and the feeling of the ball never leaving your foot. The ambience: grainy, muted, raw, warm and dreamy, capturing the worn textures of the courts and the hypnotic feeling of being in the zone.
Behind the scenes
The ripple effect was built entirely in Blender with Geometry Nodes — procedural, fully controllable and animatable across the surface. The same node setup drives the terrain, so shoe and field share one flow logic.
Credits
Footwear design — Samudra Guenegou
CGI & animation — Ali Zeyada
Sound design — Ronan Deranville
Unofficial conceptual project. Not affiliated with or endorsed by On.
"Design a shoe for a new sport for On."
Feel the game, not the shoe. The On CloudTouch is engineered for the concrete pitch: agile, precise, relentless. In street football, smaller spaces make the first touch critical — the ball needs to stick to your foot.
The Control Ring™ drives the visual direction. Its concentric ripple radiates outward with every touch — a visual language for control, precision and the feeling of the ball never leaving your foot. The ambience: grainy, muted, raw, warm and dreamy, capturing the worn textures of the courts and the hypnotic feeling of being in the zone.
Behind the scenes
The ripple effect was built entirely in Blender with Geometry Nodes — procedural, fully controllable and animatable across the surface. The same node setup drives the terrain, so shoe and field share one flow logic.
Credits
Footwear design — Samudra Guenegou
CGI & animation — Ali Zeyada
Sound design — Ronan Deranville
Unofficial conceptual project. Not affiliated with or endorsed by On.
PROCESS
PROCESS
Before the final render, everything starts as a block-out — clay passes and wireframes testing proportions, light, and movement long before the material takes over. This is where CloudTouch's silhouette actually gets found, refining the curve of the sole until it reads instantly as "cloud."
Before the final render, everything starts as a block-out — clay passes and wireframes testing proportions, light, and movement long before the material takes over. This is where CloudTouch's silhouette actually gets found, refining the curve of the sole until it reads instantly as "cloud."