Flow.

A fictional collaboration between Adidas, the NBA and Spalding, bringing performance, design and visual identity into one creative direction. Built around the rhythm and impact of the game — speed, pressure and presence at every moment.

Every element, from materials to lighting, was created to feel both precise and expressive, translating energy and texture into a controlled, cinematic environment. The entire collection was made in Blender.

Music and sound design by Sonoroll — part of the audio was recorded during a live game, adding an authentic layer to the final experience.

Credits
Direction, 3D & animation — Ali Zeyada
Music & sound design — Sonoroll

Experimental, speculative project. Not affiliated with or endorsed by Adidas, the NBA or Spalding.